Regarding the topic of optimizing site speed, visitors expect a site to load in 2 seconds or less; sometimes this expectation decreases on mobile. Same site visitors begin to abandon slow sites at 3 seconds. In this way, performance impacts conversion. To gear up the site performance, speed optimization is mandatory for each and every single site.
Steps to Site Speed Optimization
- Image Optimization: Large and unoptimized images can hamper the page loading time and lead to a poor user experience. So, try to compress images, correct formats, and avoid lazy loading. Hence, the best image format is WebP, JPEG and PNG. Moreover, WebP has superior compression to JPEG and PNG.
- Performance Testing:slowly rather Website speed or performance is referring to how fast a browser is loading the site. Poor performing sites render slowly rather than faster and gather more traffic and conversion rates. Nowadays, to analyze website speeds, the most usable tools are Google PageSpeed Insights and GTMetrix.
- Database Optimization: Well optimized database can handle a large concurrent users and data volumes. Quick data access can increase users’ satisfaction and productivity. To database optimization the WP-optimization plugin’s is for WordPress users’ and for non-WordPress users’ sites periodically remove unnecessary and optimize tables using database management tools.
- Server Optimization: A fast server ensure that the website loads quickly for that makes users’ experience better and higher engagement rate. If quicker loading speed is not maintaining, it is increasing bounce rates and decrease the ranking on search engine. So, it is important to choose a reliable hosting provider to ensure hosting plan provides enough resources and HTTP/2 loads resources faster by allowing multiple requests to be sent at the same time through in one single connection.
- Code and Script Optimization: Always minify and clean up the HTML, CSS and JavaScript, can help to quickly loading the page. Unused and unnecessary every little bit of code should be removed and compress it; it will take less space which help to speed up and boost the site.
- Content Delivery Network: Using of Content Delivery Network or CDN is essential for speed optimization. It is distributing copies of website’s static content to graphically divers servers around the world. CDN is a turbocharges website speed by strategically and offload traffic from content servers and improve the web experience. It is reduce bandwidth consumption and the associate cost.
- Use a Lightweight Theme: Always try to use lightweight theme whether heavy, features rich theme significantly slowdown the site, which will boast an impressive fully loaded time of 0.9 and a GTMetrix performance score of 99% and should be responsive and scales on all devices. If you on WordPress for lightweight, may choose themes optimized for speed such as Egens Theme.
Speed Optimizing is need to regular testing and update which is an ongoing process. By following the steps and using appropriate tools site can gradually enhance the speed and overall performance, lead to improve user experience, higher engagement and search engine rankings.
Thank you for Reading!
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